They are not objects fashioned out of metal, glass or plastic. They are not buildings made of bricks and mortar. They are brands. Brands built on experience and trust. Products are made in the factory, but brands are created in the mind.
And that is what we do — create brands. Our expertise ranges from corporate branding, through consumer product branding, to branding of retail and exhibition environments. The principles of branding are universal across virtually every commercial venture. In reality, a company is as much a brand as is a packaged product.
We call these Corporate Brands.
Whether on the stock market floor or on a supermarket shelf, this is an era of intense competition and marginal advantage. It is often the fundamental value of the brand that makes one company or product preferable to another. Never before have corporate and product brands been under such pressure. And never before has it been so critical to ensure that a brand is optimally positioned, accurately valued and persuasively marketed.